Digital color printing is becoming synonymous with Variable Data Printing (VDP). There's no doubt about it, Variable Data Printing has become the focal point of income generation for commercial printers. In theory, Variable Data Printing allows for printing customized promotional materials that could possibly double or even triple response rates

The idea of personalized printing is amazing for commercial printers, may they be small or large businesses, that Variable Data Printing is constantly a topic of conversation in the printing industry. And thanks to digital equipment manufacturers, software developers, database visionaries, etc. etc., Variable Data Printing is finding some significant success. Many companies are now adopting strategies to help Variable Data Printing become more popular even with the smaller industries. They are developing significant dents in technology and infrastructure to support Variable Data Printing. We in the industry expect to see significant advances still in years to come.