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Loyalty (discount)
cards are a system of the loyalty business model. Cards
typically have a barcode or magstripe that can be easily
scanned, and some are even chip cards. Small keyring cards are
often used for convenience.
Loyalty card programs improve
customer retention and spending. Based on past purchasing
behavior, personalized electronic coupon or loyalty programs
help improve customer retention and spending. Customer
acquisition is also being improved by differentiating your
services from competitors.
A retail establishment or a retail group may
issue a loyalty card to a consumer who can then use it as a form
of identification when dealing with that retailer. By presenting
the card, the purchaser is typically entitled to either a
discount on the current purchase, or an allotment of points that
can be used for future purchases.
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